Presidents Article July 2018

For anyone born after 1980, the methods of communication and relating to one’s peers have changed from past generations. Prior to the internet and instant communication, people tended to, and needed to gather together in social settings to feel the importance of belonging to a group.

Today, with instant communication via the internet and social websites, a group can gather in a matter of minutes to create a social setting where people of like interests can gather.

Unfortunately, this has had a tremendous impact on established groups created for people who have had similar and shared interests in certain topics. Most all of these types of groups, who have had a long and storied history, are diminishing in importance and have a shrinking membership. The BMW CCA is included in the groups who are struggling to maintain or grow their membership at a constant pace. Therefore, the BMW CCA has created a new rebate program to help foster membership retention and create growth. The following statement is reprinted from the BMW CCA statement concerning the attraction of new members who may be interested in purchasing a new or CPO vehicle from an authorized BMW dealer. I hope you or someone you know will take advantage of this new program.

The BMW CCA has announced a major update to the Membership Reward Rebate Program. Individuals who purchase a club membership of three or more years will now immediately qualify for the Membership Reward Rebate Program and may be eligible to receive a rebate of up to $1,500. Yes, that means you can now skip the old waiting period of 365 days and immediately apply for a rebate with this new option! It’s important to note the membership must be purchased within 15 days of the purchase/lease date of the vehicle or any time prior to. Also, the member must apply for the rebate within 60 days of purchase using the form found at bmwcca.org/vehicle_rebate.